41 Comments

I get your point... and no, you don't deserve all the vitriol that you're getting.... but you know why you're getting it, right? 'Cause people feel scared, and angry, and worse-- helpless, and they can't kick the ass of the psychopath who is responsible for all of this angst, so ....

Here's my thing: This New Yorker has lived in suburbs where there was no choice but to shop at Walmart because that horrible place had put all the small businesses out of business. So I did. But whenever I moved back home or to a larger city where I had choices, I dropped Walmart like spoiled milk. Have never stepped foot in Hobby Lobby. I prefer Lowe's to Home Depot and it broke my heart when I found out that they were in league with the PsychopathInChief. I could go on... but here's what I decided: I can't beat the oligarchs, but I don't have to feed them. I dumped Amazon Prime, and will probably dump Amazon at some point. I'm furious about McDonald's who went out of their way for DECADES to attract black talent, promising advancement and scholarships, etc, etc., only to now declare, "Sorry, but we're picking up what the FELONInChief is putting down and we're loving it." Screw Walmart and Target -- McDonald's is the worst betrayal EVER. I wonder if I can find the things I wanted in local discount or hardware stores instead of Lowe's. It would be great if I could get my brothers & sisters to do what I'm doing... if we could all agree to boycott. I'm a child of the 60s/70s - I didn't just read about history; I lived it... but trying to get our community to do anything en masse is like herding cats, amirite? I *try* to live my principles and I tell everyone who asks why I'm doing it... and I HOPE they follow suit.

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Thank you for sharing! These are scary times, I agree. And I understand how that fear can make people feel like they need to lash out. What I can't condone is allowing that fear to make us forget the humanity of others. Especially the vulnerable communities we say we care about.

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Excellent work as usual. I agree on all points. I'd say that honestly these anti-DEI movements don't really have anything to do with us, Black people. It's about shareholder value and that color is green. We have the lowest circulation of dollars within our community amongst the "cultures". This is a choice. We have to not only build infrastructures that support the mission and practice of recycling Black dollars, we need to make the conscience decision to seek out and support our Black-owned businesses. Otherwise what's the point.

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PREACH!

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Kudos to you for laying this out. I have similar feelings and thoughts about these online boycotts and when I have expressed them, I get similar pushback. I was told by one person that yesterday’s boycott is not today’s boycott when I suggested that there was no strategy or planning to support these calls for a boycott.

I hope our folks take heed to the wisdom you shared and pivot accordingly.

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I hope they do but really, I just hope to never ever get threatened by way of white penis ever again! LOL

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Yeah, that sucks. Pun intended. 😂

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First, you do NOT deserve the vitriol! You were one of the first people to shout out my company (Sip Herbals) and I truly appreciated it! I don't really do social media outrage because it's so ineffective. People get pissed and post then don't do anything about it. If we're honest and look at the numbers, neither WalMart nor Target give a rat's ass if they loose half of our business (and that's being generous with thinking that half of us will boycott) That 4% that Target will lose will be made up by cutting programs. WalMart will find the 6% elsewhere too...

I also agree with Tabitha Brown. Boycotting will give them ammunition to clear the shelves of Black-owned products. If Black-owned products don't have the sell-through rate of their competitors, they will discontinue them and not only keep them off of the shelf, but charge the brand for what doesn't sell - hurting them even further. It costs a LOT for a brand to get on shelves and even more to advertise and sell through. I saw so many people freaking out that all Black hair care was on sale at Target now. Those sales are planned very far in advance and the brands agree to them because they have to PAY FOR THEM! It's not a Target tactic to get rid of them. Its a sales tactic to sell through! I know because my products are in stores and they let you know that if you don't sell, you go!

I just think the whole outrage is a waste of energy and that we should be trying to (somehow) create our own retail shop for Black-owned.

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I love the idea of creating our own. But even if we do create a "Black Target", it will take yeeeears and billions of dollars to make it happen. In the meantime, these babies need to eat and these Seniors need their pills.

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So true! The word of the day is nuance. So many are reactive and make everything "one or the other" when life is about both/and.

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"Waste of energy". Damn... Bet you're fun at parties. Boycotting, even on a small scale may not be earth-moving, but it's not nothing. When people feel helpless, they need to find a way to DO something about it... And if we had the capital to just go out and "start our own retail shops", more of us would be doing it already.

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I get your point. The anger is not a "waste of energy". I'd say the lack of organization around the anger is a wasted opportunity to make some long-term change. What are your thoughts around that?

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Obviously the replies you drew were WAYYY out of order, even if they made me chuckle — but you do know black people invented playing the dozens?

Black people may not be able to stick together but they know how to insult with best of them and most of us are simply frustrated and crying for change.

Unfortunately, some of us aren’t as good at expressing ourselves in pen as you are which I believe was an opportunity missed for you initially.

So if in response to a boycott your comment was a simple “I’m not doing it” as opposed to the thoughtful reasoning you add now — and I can only assume that’s the case because you add it now — you may have been naive not to expect every ounce of vitriol (or throated inch of white penis) such a naked comment would garner.

You seem to know black people more intimately than most, so it just seems if you had made this post instead of or even in conjunction with the last one, you’d have robbed me of a hearty chuckle today and saved yourself some strife.

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I need to laugh in order to keep from looking up someone's IP Address and catching a flight to their place of employment. LOL

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I KNOW THAT’S RIGHT!! Lmao!

You’re a much bigger man than me because at bare minimum I’d be commenting hateful stuff about grandmamas and uncles every few days.

In all seriousness, your article was a joy. Your flair gives Elie Mystal vibes. He’s one of my favorites.

Keep up the fight brother!

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Let me drip some honey on you this good Friday morning. You didn’t deserve to be on the receiving end of those ridiculous insults. Your reasoning is thoughtful nuanced, and rooted in historical fact, not fantasy. Black folks in some parts of the US do not even speak to each other, no eye contact, not even a subtle head nod. There is no way in hell we are going to coalesce in a way that would amount to more than a pimple on Walmart’s ass. And then they would instantly retaliate by closing stores that serve as “prone to theft” or “unprofitable.”

I love what you have written, mainly because it crystallizes the random thoughts I’ve had floating in my head. I will add one more thing, a lot of us are extremely comfortable in 2025. How many would boycott a damn thing if it were more than a minor inconvenience? We are not built like our grands and great grands.They did things we will not do, like get up early and walk to school or work during the bus boycott.

Boycotting, like organizing the “Black community” are laudable, yet quaint notions that harken back to a different time. Your analysis and proposed solutions are what we need now.

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Sir you're taking to a man who's been criticize and blocked for writing about Tyler Perry and how he lacks creativity and common sense. We are living in times were POC hate the truth because they can't handle the truth

I agree with your points of view, but allow me to play devil's advocate. Let's just say everyone follows all your taking points down to the T...and it STILL falls apart!

There are Pros and cons on both sides ( no pun intended) but I'm knocking down the boycott if anything I think you should reach out to Al sharpton and express your thoughts and opinions.

If anything I think you two put your brains together this boycott could be even MORE BIGGER THAN BEFORE.

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There is always a chance that things can fall apart. But, in my opinion, it would be easier to rebuild if you had a community of people doing the work together.

The only way THAT can happen is if the people had buy-in, at the beginning of the process. That’s really all I’m advocating for: involve as many of the affected in the discussions and then use their input to create a list of demands.

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I agree with you but the problem is we keep rebuilding and keep getting knocked down and folks are sick of it however I don't think Al or the rest of his crew wouldn't be putting this boycott together if he didn't have a plan in place

Give it a chance it just might work as I stated before reach out to Al personally and express exactly how you feel. We're in for the fight of our lives it makes no sense than to fight amongst ourselves

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I’m sorry that people have said such awful things. I very much appreciate your point of view. I hope that this does not negatively impact your willingness to share information along with your point of view in the future.

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I've seen messages about boycotting and quitting all of them.

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Nice! Have you seen the people suggesting that we boycott everything, offer a plan on how to still service the needs of the people while avoiding these retailers? I haven’t.

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Thank you so much for this great piece. I found you because of my Google Alert on empathy. Empathy is the soul of our republic and its democratic institutions. If you care only for yourself, democracy makes no sense. All of your points make so much sense to me. Billionaires run and ruin our lives - not just the Walmart and Target folks. Billionaires have made their money on the backs of all Americans. I hope it changes, but I'm not holding my breath. Nevertheless, keep on keepin' on with your profound empathy.

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Thank you for reading! And that’s interesting—you have an alert for the word “empathy”? I want to be like you when I grow up! 🤣🙏🏾

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Heard and considered. You’ve already shared my reel on instagram about applying the pressure we put on Tab on the actual fracturing party, Target. I won’t repeat those points. However, why isn’t your suggestion that Tab and these other Black businesses focus on non-Black sales? Where are the white girls in commercials? Where are the Hispanic heritage month spots? Where is the Marvel partnership? Why is it when Black businesses find themselves in trouble with institutions that help them scale beyond Black dollars, they always look for Black support? And why is it in these situations, advocates like ourselves try to be heroes and save other Black folks with Black capital? These are real questions but to me they highlight the fraudulent nature of the Black business class. We can’t save you just like we couldn’t scale you.

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I think your issue on this topic is different from mine. I didn't mention Tab because, in my opinion, she isn't the problem. Any business owner is going to cape for their business, and I don't fault them for that. My issue is that these calls for boycotts are unorganized and do not take into account the everyday, Black men and women who could be negatively affected in the process.

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See, this is why I fuck with Substack -- I keep finding beautifully intelligent people such as you!! I have expressed damn near the same points as you about these boycotts but what you have done is taken all of these points and thoroughly broke them down so they can forever be broke.

I'm also sorry that you had to endure the simpleminded retorts that seem to be the norm these days when trying to intelligently point out some things to our folks. I've experienced this as well. This time, though, I just pissed off a a few of us on this issue, which I'm fine with. It means that they're not as ready for this work as they think.

Definitely, this is a time where we need to have some very tough conversations in our Black communities specifically about ourselves, our missteps, and strategies for the long haul. Reactionary stances such as this impulsive call for boycotting can't carry us through to collective economic & political empowerment. In my points rebutting the boycott, I left a link of Black owned brands to be supported. Most of them have never heard of the businesses or the website. But they're mad at Wal-Mart & Target. Got it.

Those of us who have a deeper and nuanced understanding of our history are out here stressing these points while those of us who only have the Black trivia question version are yelling the loudest and being insulting when they're rightfully probed on how all of this is supposed to work.

Those DEI initiatives were performative for the most part. These corporations had them because under the previous administration, they had to have them. Now, they don't so they're gone. Were those initiatives followed with any fidelity? Absolutely not.

Thank you for the statistics to help bolster this perspective and thank you for being empathic because I'm in this work with you. I wake up everyday, go to a school building that is a relic from the Jim Crow era, and teach children that look like me. They're all from Black & Brown working class families and there is a Wal-Mart in close proximity to them. None of them can just get in their cars, in some cases, it's barely running and drive all the way West Hell to shop for their groceries.

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This article brought me to tears because I’ve been screaming the exact same things and have been met with some hateful comments from a few Blacks who clearly just don’t have a clue, and are being influenced by internet rage bait and performative leaders with no damn plan, instead of facts and organization. Thank you for sharing your perspective with us. This was a great prelude as we enter Black History Month ✊🏾♥️

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First, I am so pissed at the disrespectful comments made to KJ. Especially, from those who pretend to be about “community” and “Black unity”. This kind of behavior has no place in communities.

Second, I’ve been really thinking about this, which is why I’ve been wanting to hear KJ’s thoughts. I agree with all of his points. And, I am listening closely and carefully on the other side too.

Lastly, I don’t know what everybody else will do. I have thought about what can I do within my beloved circle (bio family and chosen family). This what I landed on.

I know that some of my beloveds live in the projects. We are in a Southern city, which means there’s little to no reliable public transportation. Some of my beloveds are on SNAP and can’t afford the more expensive grocery stores because they need every penny to stretch. Some of my beloveds are seniors that can’t physically endure long treks to other stores outside their communities.

One aspect that I think people overlook is this: Many our beloveds that don’t have the resources and often don’t want to ask for rides or extra help because of shame.

We cannot be in the business of shaming people who can’t participate in these massive protests if we aren’t willing to make a sacrifice to share our resources with them - ie make a coordinated plan with them. People fall in love with tactics and outcomes. People don’t love the process of resistance.

I say all of this to say: Do what you can with what you have. If you can sacrifice, then do so and help your beloveds along the way.

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I hate that you had to endure the rude comments. Yes, I understand people are scared, frustrated, whatever but we need to work on our emotional awareness because IMO it's ineffective to be disrespectful if you're trying to make a point. It really pisses me off because why? I appreciate your thoughts on what we CAN do. I hope yall didn't miss the fact that KJ has his ear to the streets, he's IN the community so he understands the hurdles in this boycott. But he also offered insight and maybe some solutions. Being in a Sorority, I also know that when you speak up, you get "voluntold" - you might be our next MLK in this moment. (insert eyes emojii) I am grateful for the solutions you've offered, it helps me to think through my next steps. This DEI pull is truly disappointing but I'm trying to find the silver lining in this situation, it may be a blessing, because it may push US to create our own Target and Walmart if it's not already in place. I know it could be a long process but it it'd be an opportunity to support us in a way that could be big competition. Until then, I have to find a way that works for me with the privilege I have.

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Well said. Plus, you handled that comment like a champ. 🏆 💪🏿

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